
Palacios Roca, the first Spanish IFS Wholesale company
14 November, 2025
The University of Navarra (UPNA) continues to trust Palacios Roca for its internships at ISFOOD.
29 April, 2026Once again, Palacios Roca is attending IFEMA, taking part in HIP’26, one of the most prominent events for professionals in the Horeca, organized restaurant, and food service sectors.
On this occasion, in addition to the natural juices showcased in previous editions, Félix Palacios presents a new Felixia product range: gazpacho, salmorejo, grated tomato, and mashed avocado.
The gazpacho and salmorejo are presented in one-liter bottles and are 100% natural products, made from blended selected vegetables with no additives of any kind.
It is worth highlighting that Felixia salmorejo is gluten-free, making it ideal for people with coeliac disease.
The grated tomato is also presented in a PET bottle, in this case with a capacity of 900 ml. It is likewise a 100% natural product, made from 100% Spanish tomatoes, with no additives and zero allergens.
As for the avocado, it is presented in a 500 g tray with a protective atmosphere. The product contains 99% avocado pulp, with a minimal proportion of antioxidant ingredients to effectively preserve this delicious fruit. Like the tomato, this product is allergen-free.
Felixia has been a pioneer in the use of HPP (high-pressure processing), and as with its juices, this new product range benefits from this technology, which significantly reduces microbial load and extends shelf life while maintaining the sensory and nutritional properties of the food.

Based in Mercamadrid and with 8,000 m² of facilities, Palacios Roca produces top-quality juices, including fresh and cold-pressed natural juices treated with high-pressure processing (HPP), as well as fruit and vegetable derivatives. Cutting-edge technology and the rigorous selection of the finest fruit throughout the year are combined with the experience of a company with more than 70 years in the fruit and vegetable sector.
From its production facilities and refrigerated warehouses, around 100 tonnes of fresh products are distributed daily to professional markets.







